Monday, April 21, 2008

Did Nonprofit Professionals Lose Out on Oprah's Big Give?

The Chronicle of Philanthropy published an article today critical of the example of philanthropy and inefficient nonprofit professionals shown to average Americans by Oprah's Big Give television show that wrapped up its first season, yesterday, April 20.  Below is an excerpt of the story:

Television offers a great opportunity to educate and to make people passionate about causes — especially when a philanthropist and television personality as popular as Oprah Winfrey is sponsoring the lessons.

But the show ended up featuring amateur and embarrassing efforts at giving. It passed off as entertainment people wasting thousands of dollars of donated money and did little to help the American public learn what it really takes to change the lives of other people. Oprah’s last words on the show Sunday night were to encourage the television audience to “give big,” which is a worthy goal, but the television program failed to show average Americans how they can become effective and strategic philanthropists.

See Article for the Full Story.


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