Thursday, December 13, 2007
Both the New York Times and Forbes Magazine have articles out today regarding the increasing use of the internet for fundraising. The Forbes Magazine article has a very nice slide show describing the "most and least efficient big charities" in terms of amount of raised funds spent directly on charitable causes rather than overhead and the like. Both articles emphasize the use of the internet to engage in some "Obama" like fundraising -- lots of small donations from lots and lots of people, rather than large donations from a relative few people. I don't have time to check now, but does anybody know of any guidance for nonprofit organizations soliciting funds via the internet? Must the organization register under every state's charitable solicitation act? The Forbes article also contains a link to "online giving resources" that seeks to connect nonprofits to fundraisers specializing in internet solicitations.