Thursday, September 9, 2010
It used to be that a board in response to an unwanted offer a board would just send a press release to PR Newswire and then file a 14D-9. My ... how times have changed. Potash is presently fending off an unwanted bid from BHP and rather than simply issue a press release, they go to YouTube! (H/T WSJ Deal Journal) Here's Potash CEO Bill Doyle explaining the board's reasons for rejecting the offer:
It's a simple, low budget production. I wonder why they thought it would be more useful than a press release. It's certainly not easier - it takes CEO time and still requires a filing with the SEC. Since you can't file a video clip, yet, the whole thing has to be transcribed before its filed. Here's the filing for the video. It's also not the kind of thing that CNBC or some other business network is going to want to air. I wonder what it's for.
Oh and here's Bill Doyle on those dastardly arbitrageurs ... you know who you are ...
To be honest, I still think the guys over at Woot! know how to use video to communicate with their customers and shareholders. Can you imagine the impact of a monkey puppet rejecting BHP's bid?!