M & A Law Prof Blog

Editor: Brian JM Quinn
Boston College Law School

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Friday, September 4, 2009

Deals and Two-Sided Markets

Marc Rysman at BU has a nice introductory paper on two-sided markets (The Economics of Two-Sided Markets) appearing in the current Journal of Economic Perspectives. Two-sided markets are relatively common and often involve some level of network exteranality.  They are interesting from a "deals" perspective because it can be extremely difficult to structure transactions involving two-sided markets.  These transactions often involve joint ventures to develop the intermediary - Mastercard and Visa are classic examples of two-sided markets.  They have been a big success.  But, @Home Corporation (cable-based Internet provider) and Irridium (satellite phone service) are less successful examples.  While economists have recently started studying two-sided markets, legal academics are lagging behind.  That's too bad, because these are interesting markets where there's a lot of complicated structuring going on.

Abstract:  Broadly speaking, a two-sided market is one in which 1) two sets of agents interact through an intermediary or platform, and 2) the decisions of each set of agents affects the outcomes of the other set of agents, typically through an externality. In the case of a video game system, for instance PlayStation, the intermediary is the console producer -- Sony -- while the two sets of agents are consumers and video game developers. Neither consumers nor game developers will be interested in the PlayStation if the other party is not. Similarly, a successful payment card requires both consumer usage and merchant acceptance, where both consumers and merchants value each others' participation. Many more products fit into this paradigm, such as search engines, newspapers, and almost any advertiser-supported media (examples in which consumers typically negatively value, rather than positively value, the participation of the other side), as well as most software or title-based operating systems and consumer electronics. This paper seeks to explain what two-sided markets are and why they interest economists.  


-bjmq

September 4, 2009 in Deals | Permalink | Comments (0) | TrackBack (0)

Thursday, September 3, 2009

China Pre-merger Clearance paper


Mitnick, Yang and Emch have a recent paper assessing China's pre-merger clearance regime, The Dragon Rises: China's Merger Control Regime One Year On.  

Abstract: During the first year of existence of China‚Äôs Anti-Monopoly Law, much has been accomplished but much remains to be developed. In particular, draft regulations in the merger clearance field remain to be finalized, and draft regulations implementing non-merger aspects of the AML have only recently been proposed or have not yet been proposed at all. Moreover, early merger clearance decisions appear to rest on familiar antitrust principles, yet the application of those principles by the Ministry of Commerce (MOFCOM) may be out of step with some merger control regimes around the world. For example, MOFCOM relied in part on the theory of 'monopoly leveraging' to block the proposed Coca-Cola/Huiyuan transaction. In contrast, the U.S. Supreme Court has largely repudiated that theory in the Sherman Act context, and it has not been the used to block transactions under the Clayton Act. Nevertheless, in both substance and procedure, the Chinese antitrust regime continues to mature and, in most respects, to converge with the mainstream of worldwide antitrust enforcement programs.


-bjmq

September 3, 2009 in Antitrust, Asia | Permalink | Comments (0) | TrackBack (0)

Tuesday, September 1, 2009

Marvel Lawsuit

According to Bloomberg, a suit has been filed ("POW") challenging Disney's acquisition of Marvel ("KABOOM").  The basic claim appears to be that Marvel's directors failed to meet their obligation under Revlon to cinduct a sales process that resulted in the highest price reasonably available to shareholders ("SLAM").  But, if Lyondell v Ryan teaches us anything, the directors of Marvel would have had to have a near collapse for this suit to succeed ("ZZZZ").  


-bjmq

September 1, 2009 in Cases | Permalink | Comments (1) | TrackBack (0)