Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

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Monday, November 25, 2013

European Guidelines For Cookie Use and Online Privacy

Joasia Luzak, University of Amsterdam, Centre for the Study of European Contract Law (CSECL), has published Privacy Notice for Dummies? Towards European Guidelines on How to Give ‘Clear and Comprehensive Information’ on the Cookies’ Use in Order to Protect the Internet User's Right to Online Privacy as Amsterdam Law School Research Paper No. 2013-65. Here is the abstract.

Recently reviewed ePrivacy Directive aims at ensuring internet users’ online privacy by requiring users to give informed consent to the gathering, storing and processing of their data by internet service providers, e.g., through the cookies’ use. However, it is hardly possible to talk about an ‘informed’ consent if internet users are not aware of cookies or do not understand when and how they work. Currently, European rules require internet service providers to provide internet users with a ‘clear and comprehensive’ information on the cookies’ use without further specifying what kind of disclosure would be seen as compliant therewith. This paper assesses the need for harmonized European guidelines on transparent and readable disclosure on the cookies' use and suggests the way forward based on the comparative legal research and findings from consumer behavior research.

 

Download the paper from SSRN at the link.

http://lawprofessors.typepad.com/media_law_prof_blog/2013/11/european-guidelines-for-cookie-use-and-online-privacy.html

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