Media Law Prof Blog

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Louisiana State Univ.

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Wednesday, July 31, 2013

Advertising Standards Authority Tells Channel 4 to Tighten Up Ads During Broadcasts of "The Big Bang Theory," Other Shows

The UK's advertising watchdog has found that Channel 4 must change its policies in order not to breach the code and show advertisements for alcohol when broadcasting shows such as "The Big Band Theory" (the popular US comedy), which appeals to individuals under 18. Channel 4's parent company had in place a mechanism to review the ages of viewers at different times of the day; however, the age of the audience apparently had changed substantially for the particular period. ASA determined that some of the commercials shown during TBBT's time slot were not appropriate for children. Here's a link to the ASA's ruling. More here from the Guardian.

http://lawprofessors.typepad.com/media_law_prof_blog/2013/07/advertising-standards-authority-tells-channel-4-to-tighten-up-ads-during-broadcasts-of-the-big-bang-.html

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