Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

Thursday, May 2, 2013

PepsiCo Pulls Extremely Offensive Mountain Dew Commercial

PepsiCo has pulled an ad for its popular drink Mountain Dew after viewers objected to it, calling it racist and misogynistic. The ad, which was created by the rapper Tyler, the Creator, features a woman who looks as if she has been battered, attempting to identify someone in a police lineup. All the suspects are African American men except for a goat. The goat keeps uttering threats to the victim. Finally the woman gives up and runs off.

Some background on the ad here from the Washington Post. The story has made it across the pond; coverage here from the Daily Mail.

A number of viewers and critics have labeled this commercial "arguably the most racist in history."

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