February 21, 2013
Nielsen Changing System Of Tracking ViewingThe Nielsen Company is changing the way it defines "TV" viewing to mean not just the traditional box, but also broadband and Xbox viewing, and will eventually add tablets. This expanded definition will capture new kinds of viewing, including streaming, that US viewers have migrated to over the past few years. More here from the Hollywood Reporter.
February 21, 2013 | Permalink
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