Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

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Thursday, February 21, 2013

Nielsen Changing System Of Tracking Viewing

The Nielsen Company is changing the way it defines "TV" viewing to mean not just the traditional box, but also broadband and Xbox viewing, and will eventually add tablets. This expanded definition will capture new kinds of viewing, including streaming, that US viewers have migrated to over the past few years. More here from the Hollywood Reporter.

http://lawprofessors.typepad.com/media_law_prof_blog/2013/02/nielsen-changing-system-of-tracking-viewing.html

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