Monday, June 11, 2012
CBS, NBC, ABC, and Fox, as well as Spanish language broadcasters Univision and Telemundo, will begin using the same content ratings systems for online content that they now use for broadcast television, starting as early as December of this year. The networks indicated that they are responding to the fact that many more children watch network content on devices other than traditional tv screens.
FCC Chair Julius Genachowski reacted to the networks' announcement with this statement.
I applaud the networks’ commitment to empower parents. With our rapidly changing media marketplace, it is vital parents have tools to help them make informed choices.
FCC Commissioner Jessica Rosenworcel released this statement.
We are fast moving to a world where our children’s video viewing is not limited to the
television screen—but is on any screen, at any time. The way we watch is clearly changing. But what is not changing is the need to provide parents with simple and honest means to monitor and manage their children’s viewing. Today’s announcement is a first step in the right direction. I applaud ABC, CBS, FOX, NBC, TeleFutura, Telemundo, and Univision for making this commitment.