Tuesday, June 5, 2012
From the New York Times: The Walt Disney Company is committing to eliminating junk food ads from its children's programming (that is, programmng aimed at viewers under the age of 12). The company is working in conjunction with First Lady Michelle Obama's fitness and eating initiatives. Disney is announcing its plans today at a news conference. More here from a news release, excerpted below, on the company's website.
Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company (NYSE: DIS) today became the first major media company to introduce new standards for food advertising on programming targeting kids and families. This significant undertaking marks the latest step in Disney’s partnership with parents to inspire kids to lead healthier lifestyles. Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines. The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.
More coverage here from CBS News.