Friday, April 15, 2011
Bradley Wilson, North Carolina State University Department of Political Science & Public Administration, has published The Impact of Media Agenda Setting on Local Governments: Examining the Relationship between Media Coverage and Policy Outcomes, presented at the Western Political Science Association Annual Meeting, 2011. Here is the abstract.
Agenda-setting studies are abundant in mass media literature. Since the early 1970s the methodology conceived by Don Shaw and Max McCombs has been used to study everything from environmental issues to race relations. Their theories correlated media coverage and public opinion, mostly at the national level. Fewer studies have examined whether agenda-setting concepts can be used to correlate media coverage with policy outcomes. Still fewer studies have been used at the level of local government. This study shows a limited relationship in cities and towns between policy changes and media coverage by looking at changes in budgeted allocations and a content analysis of local newspapers.
Download the paper from SSRN at the link.