Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

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Sunday, November 14, 2010

Brain Whispering

Will legislators be concerned about what these kinds of studies seem to reveal? Neuroscience researchers say they are analyzing brain responses to more sophisticated marketing techniques, the "latest incarnation," says one scholar, of attempts to influence consumers to purchase. 

http://lawprofessors.typepad.com/media_law_prof_blog/2010/11/brain-whispering.html

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