Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

Thursday, March 11, 2010

ABC Under Fire For Two-Second Clip In Toyota Piece

ABC is reversing on its use of a two second clip in an investigative piece showing rapid acceleration in a Toyota. Reporter Brian Ross and Professor David Gilbert are discussing the phenomenon while Mr. Ross drives the Toyota, and the camera seems to zoom in on the car's dashboard, showing the acceleration while they discuss it. But the dashboard shown in the video is not the dashboard of the car Mr. Ross is driving at the time.

According to the article by the AP's David Bauder, ABC shot a video in a parked car because the parked car produced a steadier shot and defends its decision by saying the results were essentially the same when the car was driven. But Toyota believes the report is misleading, and some Toyota dealers reacted by pulling advertising from local ABC affiliates.

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