Tuesday, February 16, 2010
That high school symbol got its attention, and so The Chrysler Corporation got tough (I won't say "ram tough")--Lake Mary High School is changing its logo rather than face a trademark infringement suit over the similarity of its Aries to Chrysler's famous ram. To be fair, Chrysler is only defending its IP rights here. But the cost to change to a new design (it includes ripping out part of the gym floor) will be high, the principal told NPR. And, as he points out, rams can be difficult to differentiate, so coming up with a sufficiently different looking specimen might be tricky. (Maybe a contest is in order?) A local Chrysler dealership is assisting with the cost of the design work, though; read more here.