Media Law Prof Blog

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Louisiana State Univ.

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Friday, July 24, 2009

Alabama Bans Wine Because of Label

The state of Alabama's Alcohol Beverage Control Board has notified grocery stores, bars and restaurants that they must immediately cease selling or serving the Cycles Gladiator wine, which is produced by the Hahn Family Winery in Soledad, California. Why, you ask? It's on the label. The Cycles Gladiator label features a reproduction of an 1895 advertising poster of an unclothed nymph, and according to the beverage code of Alabama, "No advertisement may include any illustration(s) of any person(s) consuming alcoholic beverages or any person(s) posed in an immodest or sensuous manner, nor shall any advertising contain profanity or offensive language." Read more here in an article from the Mobile Press-Register. Read more about the original artwork, what it represents, and why the Hahns selected it for their label here.

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