Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

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Saturday, February 28, 2009

Soap Operas, Product Placement, and the Economy

In a very funny op-ed, Gail Collins weighs in on product placement in soap operas (oh, sorry) daytime dramas, and discusses where else we've seen sponsors' items placed prominently in news programs and elsewhere. For those wondering why it was happening, she sheds some light on the reasons, and on why it is likely to continue.

http://lawprofessors.typepad.com/media_law_prof_blog/2009/02/soap-operas-pro.html

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