Thursday, August 21, 2008
So now the fight in Barbie's Dream House is over exactly how much MGA's Bratz dolls have cost Mattel in sales. Mattel's lawyers say as much as two billion, MGA's attorneys say thirty million. Mattel's John Quinn argued substantial similarity, saying a child's point of view was as important as the view of a professional doll designer. But MGA's team argues that company innovations including a "prettier doll" and themes that appealed to tween-aged children account for Bratz dolls' high sales. Read more here in an AP story. Read an update from CNBC's Jane Wells here.