Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

Friday, April 18, 2008

NBC Explores Line Between Entertainment, Product Placement

A new NBC division will assist advertisers in selling products to audiences, according to this story from the AP. NBC Universal Digital Studio will specialize in creating programs centered on advertisers' products. The first two series in the spotlight? A Rosario Dawson vehicle called "Gemini Division" and something called "Woke Up Dead" about zombies who go to college. No jokes about whether that's fiction, please. Here's more from the Hollywood Reporter and Mediaweek.

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