Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

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Wednesday, October 24, 2007

ASA Shuts Down Two Ads, Ruling Them Misleading

The British watchdog agency ASA (Advertising Standards Authority) which regulates advertising, has ruled that a Sky TV advertisement comparing its installation costs with Virgin Media's costs is misleading and has banned the ad. And it has banned a television ad for Dettol Surface Cleanser, ruling that the company's claims that cutting boards contain "50 times more bacteria than your toilet seat" are misleading.

Read the ASA's ruling on the Sky TV complaint here.  Read the ASA's ruling on the Dettol complaint here.

http://lawprofessors.typepad.com/media_law_prof_blog/2007/10/asa-shuts-down-.html

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