Tuesday, September 4, 2007
Wembley Stadium has hit Texperts, a mobile phone company, with a warning and a five hundred pound bill, for using it as the background for a marketing campaign. Stadium administrators objected that the public might think Wembley was associated with the company. Here's commentary from the Texperts' lawyer about the excitement that the notice generated. Texperts has apologized and says it will desist.
"We just thought that as the new stadium is one of London's great landmarks, it was a natural place to project our image.
"We have promised not to use the images again in any of our marketing activity and have said we will donate the £500 legal costs to charity."
Read more in a Media Guardian article here.