Tuesday, July 24, 2007
In a move apparently intended to persuade federal regulators that their merger is in the public interest, Sirius Satellite Radio and XM Satellite Radio have decided to allow their customers to select channels according to an "a la carte" scheme. Under one plan, customers could obtain certain premium channels for about $15 per month. Under the other, they could receive some non-premium channels for about $7 a month, paying twenty-five cents for each additional channel they wanted to receive. They would have to purchase new equipment to qualify for either of these plans. Some FCC Commissioners have championed a la carte pricing in the cable context. Read more here in a New York Times article published today (subscription may be required).