Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

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Wednesday, July 25, 2007

Advertising Standards Authority Cites L'Oreal For Deceptive Penelope Cruz Ad

The British watchdog agency Advertising Standards Authority (ASA) has cited L'Oreal for its current makeup campaign which features celebrity Penelope Cruz. The ad features Ms. Cruz using mascara that seems to extend her eyelashes far beyond what might be achieved with the product; L'Oreal conceded that the actress used false eyelashes to augment her natural eyelashes and then applied the mascara to both. The ASA told the company to include a disclaimer in future. Read more here. Read the ASA's ruling here.

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