Monday, November 20, 2006
Ofcom, the British advertising watchdog agency, is restricing junk food advertising, even on channels that don't particularly appeal to younger viewers. As a result, some sponsors will cut back on advertising of popular programs, including The Simpsons, says the Guardian. Ofcom is banning all junk food ads on children's shows. The Advertising Standards Authority is also targeting junk food ads in magazines that cater to the young.
Here is a link to the text of Ofcom's news release, dated November 17, 2006, explaining the new restrictions. More information, including a further statement from Ofcom explaining the basis for the new restrictions and giving an impact assessment, is available here.