Media Law Prof Blog

Editor: Christine A. Corcos
Louisiana State Univ.

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Tuesday, January 17, 2006

Product Integration Now a Part of Product Placement

Read about "product integration", the art of including the mention of advertisers' products in the dialogue of a television episode, here. It, like ordinary product placement, is a bone of contention between the Writers Guild of America and various producers and networks.

http://lawprofessors.typepad.com/media_law_prof_blog/2006/01/product_integra.html

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