« Guardian Wins Libel Case | Main | ASA Head Discusses Risks, Challenges of Advertising in Cyberspace »
January 17, 2006
Product Integration Now a Part of Product Placement
Read about "product integration", the art of including the mention of advertisers' products in the dialogue of a television episode, here. It, like ordinary product placement, is a bone of contention between the Writers Guild of America and various producers and networks.
January 17, 2006 | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfae553ef00d8355a9b8269e2
Listed below are links to weblogs that reference Product Integration Now a Part of Product Placement:
