Monday, November 14, 2005
The Writers Guild of America and the Screen Actors Guild are both calling for a "code of conduct" that would let viewers know about product placement within television shows and movies, revealing what the unions call "hidden advertising." Alan Rosenberg, the current SAG President, said viewers have a right to what he called "truth in programming." But the Alliance of Motion Picture and Television Producers has previously resisted the unions' call for such disclosures. Read more here. Read the WGA's White Paper Report on the Runaway Use of Stealth Advertising in Television and Film and more on the proposed Code of Conduct here.