Tuesday, April 24, 2007

Pharmaceutical Industry Influence on Doctors

Article in the New York Times -- Medicine and the Drug Industry, a Morality Tale, by Abigail Zuger, M.D.  Here's an excerpt:

Less familiar may be some of industry’s other friendly overtures: the lavish junkets and cash rewards for some “high-prescribing” doctors; the subtle manipulations of research data; the way-too-generous financing of postgraduate medical education; the very cozy relationship with the Food and Drug Administration and its physician consultants; and a casually Orwellian interference with the average physician’s prescription pad.

A drug salesman recalls for Dr. Brody the time his company asked a local doctor to evaluate various sales presentations for a particular drug: “He’d been selected because our data showed that he was a relatively low prescriber. ...Basically, the company was willing to bet $500 or $750 that if he heard the same drug pitch all day, by the end of the day he’d be so brainwashed that he could not possibly prescribe any other drug but ours.”

All this mutual back-scratching would be fine if patients’ interests were indeed being served. But ample data indicates quite the reverse. Patients, after all, are the ones who pay for expensive drugs when cheaper would do as well, and the ones who swallow dangerous drugs nudged to market by their manufacturers.

***

The epitaph of the recently withdrawn painkiller Vioxx, whose virtues were subtly spun to the medical community in prestigious research journals, is still being written in litigation around the country.

“Research that is driven by marketing rather than by scientific aims would seem, in the end, to be low-quality research,” Dr. Brody comments mildly about the Vioxx fiasco.

BGS

http://lawprofessors.typepad.com/mass_tort_litigation/2007/04/pharmaceutical_.html

FDA, Vioxx | Permalink

TrackBack URL for this entry:

http://www.typepad.com/services/trackback/6a00d8341bfae553ef00d8344abd1d53ef

Listed below are links to weblogs that reference Pharmaceutical Industry Influence on Doctors:

Comments

MAXIDEX WARNING

I had eye surgery and in the post-op pack was MAXIDEX(dexamethasone) drops by ALCON LABS.

Two days later I was BLIND

Use Google and enter EPOCRATES MAXIDEX REACTION to verify

Posted by: WEL | Nov 2, 2008 9:31:05 AM

Great post!!!!!!!!!!!!

Posted by: Venture Capital Due Diligence | Apr 30, 2009 6:22:50 AM

Post a comment