Marijuana Law, Policy & Reform

Editor: Douglas A. Berman
Moritz College of Law

Tuesday, April 5, 2016

"Big Marijuana": The Next "Big Tobacco" in 21st Century Modern Media?

The question in the title of this post is the query that defines the work of one of my seminar students who will be presenting on this topic to the rest of the class this week. Here is his suggested background readings and materials to set up this important topic:

General Overview Material

SAM: Big Tobacco 2.0 – Big Marijuana

"Kennedy: Are We Ready For Big Tobacco-Style Marketing For Marijuana?"


Background on "Big Tobacco" Regulation

FDA v Brown and Williamson, 529 U.S. 120 (2000).


First Amendment / Online Marijuana Advertising/ Commercial Speech Doctrine 

"Does The First Amendment Protect Marijuana Ads?"

"Marijuana Ads Banned On Google, Facebook And Twitter"

"Minnesota marijuana company battles Google over rejected ads"

Brown v Entertainment Merchants Assn., 564 U.S. ___ (2011).


Marijuana Perspective on Video Game Advertising targeted toward Marijuana Users

"The History of Marijuana and Video Games"

"How the F.B.I. Made 'Winners Don't Use Drugs' the Arcade Motto of the '90s"

Assembled readings on specific topics, Business laws and regulatory issues, History of Marijuana Laws in the United States, Recreational Marijuana Commentary and Debate | Permalink


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