Wednesday, April 21, 2010
Thanks to our good buddy Raymond Ward at the (new) legal writer blog for bringing this one to our attention courtesy of the "You Don't Say" blog. The Australian arm (or is that flipper?) of Penguin Books had to recall and destroy 7,000 copies of The Pasta Bible, at a cost of $18,000.00, after it discovered the following typo:
The recipe for tagliatelle with sardines and prosciutto called for sprinkling the dish with 'salt and freshly ground black people' [with "people" erroneously substituted for "pepper"]
You Don't Say's John McIntyre has this to say about the imprudent typo:
You may snicker, but you too could have committed this error, or overlooked it. So could I. So could anyone. And this inborn propensity to get things wrong, dear ones, is why old-fashioned, fuddy-duddy, stick-in-the-mud, nineteenth-century-industrial-era-production-model editors suspect that the current enthusiasm among cheese-paring corporate types for fewer-touches, sack-editors-and-save-bucks, direct-to-the-reader, nobody-cares-about-accuracy-anyhow publishing may encounter some unanticipated expenses.