Tuesday, November 17, 2009

For typography nerds, life can be hell

Today's NYT has a fun article entitled Mistakes in Typography Grate the Purists about spotting font faux pas all over town (and elsewhere).  For example, did you know that the font on the ship pressure gauges in the movie Titanic is Helvetica which wasn't created until 45 years after the ship sank.  Seems like someone in the prop department has some serious 'splainin' to do.

And for those who are really anal-retentive when it comes to lettering, don't even think about watching Mad Men:

It is rare to find a review of the show that does not rave about the accuracy of its early 1960s styling, yet the “Mad Men” team is woefully sloppy when it comes to typography. Mark Simonson, a graphic designer in St. Paul, Minnesota, blogs about typographic misdemeanors on his Web site, http://www.marksimonson.com/, and he once catalogued the flaws in “Mad Men.” The 1992 typeface, Lucida Handwriting, appears in an ad in the opening titles. Gill Sans, a British typeface designed in 1930 but rarely used in the United States until the 1970s, is used for office signage. A lipstick ad features one wholly appropriate 1958 font, Amazone, but two incongruous ones, 1978’s Balmoral and 1980’s Fenice. He noted lots of other clunkers too, but admits that he has spotted fewer new errors in the most recent episodes of “Mad Men.”

You can read the rest of the NYT article here.

Hat tip to Doreen McKee.

I am the scholarship dude.



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