Tuesday, October 6, 2009
That's the message from Kenneth W. Davis, former professor and English department chair at Indiana University, and author of the blog "Managing Your Writing."
Recently, one of the strongest champions of good writing has been best-selling marketing guru Harry Beckwith. In his book Selling the Invisible he wrote that vague empty pieces of writing "tell your prospects one thing: They say you are willing to waste that person's time. No message can hurt you more."
This week, after you draft each piece of writing, ask yourself, "In what ways am I wasting my readers' time?" Use your answer to help you revise.
I am the scholarship dude.