Friday, June 12, 2009
If you want to hold onto your Facebook username, you better act quick because at midnight tonight (EST), Facebook is going to start allowing its 200 million users to register usernames and if someone else takes yours first, it might be hasta la vista, baby:
Facebook will now allow companies [and private individuals or any other entity like LWI] to plug their name into the username. In the past, a company could have a Web page on Facebook, but the URL assigned to that page was facebook.com, and then a random series of numbers and digits. It didn't identify the company by name. But now Facebook is changing that format to allow a much cleaner URL, which will appear as 'facebook.com/company name.'
To prevent cybersquatting, Facebook is giving [Trademark] owners a chance to pre-emptively protect their rights and block their trademarks from being used by others by registering the trademark before Saturday. And if a company misses the deadline, Facebook will feature a grievance procedure allowing brand owners to report that someone's username infringes on their intellectual property or publicity rights.
Read the full story here courtesy of the National Law Journal.
I am the scholarship dude.