Wednesday, May 6, 2009

Update on Twitter Quitter story - Nielsen responds to critics

Earlier this week, my blogleague, Professor Barger, posted a story about the results of a Nielsen survey showing that 60% of Twitter users quit within a month.  The Nielsen people took some heat from the Twitter community so they ran their survey again, this time expanding the base of Twitter users surveyed.  However, the results remained pretty much the same as one of their researchers explains here and in the video below.

Thanks to our good buddy Joe Hodnicki at the Law Library Blog for steering us to the follow-up Nielsen research.

I am the scholarship dude.

(jbl)

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