Monday, March 16, 2009

Social networking sites account for 10% of total time spent online, more than email

Here's a fascinating article from the Washington Post describing the pervasiveness of social networking sites in terms of the total time spent online noting, in particular, that the average person spends more time on these sites than email (ed. note - that stat. most definitely does not apply to me).

We reported back on March 9 about the growing prevalence of online social networks among attorneys (and the generation gap that exists within that general category of users).  This new report by Nielsen Online demonstrates just how much time the average person spends on these sites.  Why is that important?  Because another name for the "average person" is "client."

According to Nielsen, time spent on social networking sites is outpaced only by time engaged in "online searching, general interest sites, and software sites."  I guess "general interest sites" must be code for "shopping and porn" unless you really believe that the average person spends more time checking out the latest software applications than they do on those other activities.

Hat tip to the E-Commerce Law Blog.

I am the scholarship dude.

(jbl)

http://lawprofessors.typepad.com/legalwriting/2009/03/social-networki.html

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