Monday, April 30, 2007

the art of persuasion

"Thank You for Arguing," by Jay Heinrichs, is a funny, broad-ranging, inventive take on explaining the art of persuasion.  The book covers topics ranging from using emotion to controlling and defining words to using the right medium to convey the message.  And it's ripe with references ranging from Spock to Janet Jackson to Aristotle and Cicero.


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