October 18, 2006
"Ig Nobel" prize (say it fast)
Princeton psychology professor Danny Oppenheimer's empirical study, ominously titled "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly," receives the Ig Nobel prize--and other accolades--for demonstrating that readers react badly to writing that uses too many big words.
Hat tip to Ruth Anne Robbins, who posted a link to the story on the LRWPROF listserv.
October 18, 2006 | Permalink
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