"Ig Nobel" prize (say it fast)

Princeton psychology professor Danny Oppenheimer's empirical study, ominously titled "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly," receives the Ig Nobel prize--and other accolades--for demonstrating that readers react badly to writing that uses too many big words.

Hat tip to Ruth Anne Robbins, who posted a link to the story on the LRWPROF listserv.

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