Tuesday, June 10, 2014

A profile of associates who have succeeded by developing niche practices

The California Recorder has a good article profiling several junior law firm associates who have found success by carving out niche practice areas based on them finding gaps in their employer's specialties.  For instance, one associate noticed a gap in legal expertise surrounding the intersection of social media and the workplace.  So she dedicated herself to becoming an expert by writing articles and taking on speaking engagements on the subject.  Lo and behold, that eventually led her to launch her firm's "social media in the workplace" practice group.  Another associate saw opportunities in ICANN's decision to expand web address endings by adding descriptive identifiers like "dot-company" and "dot-technology." Reading up on those planned changes on his own time allowed him to later advise the firm's clients when their inevitable legal questions arose.  Check out the article, called Associates Are Doin' It For Themselves, here.



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