Friday, May 16, 2014
The Recorder/ALM has launched a new digital magazine called "Not Big Law" whose target audience is the 124,000 California lawyers working in firms of 21 lawyers or less. The first issue includes a "best practices" column which presumably will be a regular feature that focuses on honing legal practice skills. The inaugural column is called "How to take a Depo Without Detouring into a Discovery Dispute." Other columns and articles focus on small law firm marketing techniques, trends to watch, a roundup of noteworthy cases and verdicts, attorney profiles and a calendar section. Check out the full issue here in an interactive pdf format that lets you jump between the table of contents and the individual articles. NBL is also soliciting articles for future issues as well as volunteers who wish to serve on its advisory board (see the contact info below).
From the publisher's forward:
There are approximately 124,000 California practitioners working in ﬁrms with less than 21 attorneys. Their practices range from Admiralty Law to Trusts and Estates. They have ofﬁces in every corner of California. Many happily channeled their entrepreneurial spirit into solo practices while others chose specialty boutiques. Many left large ﬁrms either because they wanted more access to clients or more opportunity to litigate. Some found themselves in a smaller ﬁrm in the aftermath of the 2008 recession. The lawyers who practice in ﬁrms of this size do not have all the same information needs or budgets of larger ﬁrms. They generally do not have the beneﬁt of librarians or marketers who might curate content to insure they only get the most relevant news, analysis, case updates, forms, and trend information. Yet these attorneys have little time to ﬁnd and ﬁlter. So they do their best to read up whenever they can, squeezing it between hearings and mediations, between client hand-holding and managing their ofﬁces.
That is why ALM/The Recorder is launching Not Big Law| NBL, a monthly digital magazine that curates the most read California court decisions, the most trafﬁcked news stories, and the most relevant columns—for the attorneys who have big responsibilities and big workloads but are not in big law. Lateral moves in the largest ﬁrms and deal-making in penthouse conference rooms are not relevant to them. They need to stay on top of developments in their legal community —from news to cases —but ﬁltered for the ones that are getting the most attention. They need to see examples of best practices that are speciﬁcally relevant to their worlds—such as verdicts, settlements, and forms. They appreciate the sage advice of colleagues but they don’t have time to ﬁnd out if relevant guidance is out there.
So take a look at NBL and let us know what you think. Send us feedback, send us articles you would like to have considered for publication in the magazine, send us short comments on ideas you have for making NBL firms run better. If you would like to join our board of advisors for NBL, let us know that as well. Email the Publisher, Molly Miller at email@example.com
Hat tip to JD Underground.