Sunday, March 9, 2014

Would a Super Bowl Commercial Profit a Law Firm?

At this year’s Super Bowl, a Savannah personal injury lawyer ran a two minute commercial on the local Fox affiliate. Was this a good way to attract clients? “Attorney at Work” asked three legal market experts their opinions. The general consensus: It depends on who your desired audience is. The commercial may attract individuals with personal injury claims, but it may not attract corporate clients. I agree.  The primary lesson communication is identify your audience and tailor your commmunication to appeal to that audience.You can read the opinions here.

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http://lawprofessors.typepad.com/legal_skills/2014/03/would-a-super-bowl-commercial-profit-a-law-firm.html

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