Sunday, November 24, 2013
This from a nationwide survey of 1,682 prospective law students in early July which was sponsored by Brooklyn Law School and conducted by by SimpsonScarborough, a marketing research and strategy firm with a specialty in higher education. Here are the pertinent details from PR Newswire:
A new survey of 1,682 prospective law students nationwide reveals a sizeable gap between their interest in 2-year J.D. programs and their awareness of existing 2-year programs currently being offered by U.S. law schools.
- Of the 334 respondents who reported they were undecided about attending law school, 65% said that a 2-year J.D. program increased their interest.
- In addition, 37% of all 1,682 respondents – those undecided and those planning to attend law school – said that a 2-year program is more appealing than a 3-year program.
- At the same time, just 28% of all respondents were aware of 2-year programs currently being offered by U.S. law schools.
- 68% of respondents said they would be more likely to attend a 2-year program if it were highly selective/elite.
. . . .
When asked to rate the appeal of general attributes of a 2-year program on a 10-point scale, with 10 as "very appealing," respondents ranked the following attributes highest:
Save a year's worth of living expenses: 43% rated as a 9 or a 10
Without full-time salary for only 2 years: 40% rated as a 9 or a 10
Earn a higher salary sooner: 39% rated as a 9 or a 10
Will be working in the law field in 2 years: 37% rated as a 9 or a 10
Hat tip to Above the Law.