Sunday, September 8, 2013

Google Scans Our Gmails to Sell Ads

From JD Journal:

Google’s attorneys are fighting in court to keep the right to
scan emails for relevant ads. They are asking a federal judge to dismiss a
lawsuit that will prevent the technology giant from its practice of email
scanning, according to Find Law. 

In the court records that have been filed before the hearing
that will take place in San Jose, Google claims, “all users of email must
necessarily expect that their emails will be subject to automated processing.”

 A class action lawsuit has been filed against Google, finding
the company “in violation of California’s privacy laws and federal wiretapping
statutes.” The lawsuit claims that Google basically acquires, opens and reads
people’s private emails. Adding onto the situation, the lawsuit says that
non-Gmail users who sent messages to Gmail users also get their messages
scanned- and those non-Gmail users never agreed to the Google’s terms. Google
claims that “no humans read your email,” and that the process is completely
automated.

 Google described ad words and how it targets a person based on
their email contents. If a person’s email mentions chocolate several times, ads
about Godiva may show up, or Nestle chocolate. The tech company comments,
“[they are making an] effort to criminalize ordinary business practices that
have been part of Google’s free Gmail service since it was introduced nearly a
decade ago.” Google is asking the judge to dismiss the case. Critics question
Google’s practice and believe that their email should be private and not open
for download-assessment and ad targeting by any company. 

Here’s an article from the Washington
Post
.

(ljs)

 

 

http://lawprofessors.typepad.com/legal_skills/2013/09/google-scans-our-gmails-to-sell-ads.html

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