Tuesday, April 23, 2013

Should You Encourage Students to Get Business Cards?

In this world of electronic communication and social media, are business cards out of date? I don’t think so. I encourage my students to get business cards and also tell the students how to use them.  At Attorney at Work, several consultants agree with me. Here is the advice of marketing director Tina Emerson:

Our digital interactions shouldn’t make all other forms of communication obsolete. Even though we live in an electronic world, there is something about a business card that stands the test of time. Yes, even in this age of phone bumping to share data, business cards continue to be a tangible way to professionally connect with someone very quickly. That card alone can communicate much more than your contact information—it allows you to share your firm’s brand, website or blog. If the design is right, a QR (quick response) code can be added to make that connection digital.

Remember that any form of marketing collateral “speaks” to the recipient, and when it comes to branding, your business card is an extension of your firm’s identity.

There is no arguing that electronic devices have opened up a wonderful, interactive world of business communication, but there is still value in things you can touch and feel as well. Without making use of the best of both digital and traditional methods, what have you missed out on sharing?


















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Yes. Students here regularly get business cards and we have never run into a problem.

Posted by: Lsirico | Apr 25, 2013 10:09:41 AM

Do you encourage students to get business cards while students? I've seen some student cards that could be interpreted as holding one's self out as qualified to provide legal advice ("lawyer to be", "attorney in training"). Why risk an ethics investigation?

Posted by: otto | Apr 24, 2013 6:02:20 AM

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