Saturday, April 13, 2013

Persuasion with Words and Images: Cronkite & the University of Texas

In 2002, The University of Texas at Austin developed nine new broadcast advertising spots, narrated by legendary newsman Walter Cronkite, that focus on the university as a driving force for discovery and innovation in the Austin community. The ads emphasize how the university and Austin together forge a dynamic, creative and diverse community that few American cities can match.
Screen shot of Tower and view of Austin's skyline from Town Lake in Soul video

Here are the 31 second videos. There are lessons here on persuasion as well as the connecting of words and images. Note: I am a proud graduate of the University of Texas Law School.


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