Saturday, October 20, 2012

The Presidential Campaigns Pay Attention to Fonts.

In the Legal Writing world, we are just beginning to think about the role of fonts in improving readability and in making our writing more persuasive. However, the presidential campaigns are way ahead of us. They carefully buy particular fonts to use in particular messages and even pay vendors to create new fonts for them.

You can find an extensive discussion at the Content Strategist.

(ljs)

http://lawprofessors.typepad.com/legal_skills/2012/10/the-presidential-campaigns-pay-attention-to-fonts.html

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