Tuesday, July 10, 2012

Social Media/Online Image Important to Job Search

This story from Time Magazine (Moneyland) discusses how recruiters use social networks to make hiring decisions.  Graduates need to be aware of their online presence and make sure they are projecting an image that will help their job prospects.

“[J]ob seekers may be surprised to hear just how many recruiters now use social media throughout the hiring process. Perhaps more surprising still, most recruiters are apparently checking for grammar and spelling on Facebook, Twitter, and LinkedIn.

A new survey released by Jobvite, a company that provides applicant tracking software, shows that 92% of employers are using or planning to use social networks for recruiting this year…..

What you post or Tweet can have positive or negative impact on what recruiters think of you. Four out of five recruiters liked to see memberships and affiliations with professional organizations on a candidate’s profile, and another 66% react positively when a profile mentions volunteerism efforts. On the other hand, references to illicit drugs, posts of a sexual nature, and mentions of alcohol consumption were likely to be viewed negatively by 78%, 67%, and 47% of recruiters. Interestingly enough, poor grammar and spelling mistakes are worse social networking sins than writing about your latest binge-drinking adventure: 54% of recruiters had a negative reaction to grammar and spelling mistakes, compared to 47% of recruiters negative reaction to alcohol references.”

It’s more important than ever to teach our students to manage their online image!




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