Saturday, September 17, 2011

A college uses Group-on to attract students

From the Chicago Tribune:

Higher Education just got cheaper — for one course.

National Louis University on Tuesday will offer a Groupon for a graduate-level introduction to teaching course, officials said.

 

With the Groupon, prospective students can save nearly 60 percent on tuition for the single, three-credit course and earn credit toward a graduate degree, said Jocelyn Zivin, the vice president of marketing and communications for the Chicago-based, private university.

There are all kinds of factors in the K-12 world that are really discouraging teachers and people seeking teaching degrees," Zivin said. "We'd like (potential students) to understand what the realities are, whether you are committed to this profession ... and see if you have what it takes."

This is the first time an academic university has used the website as an effort to boost student interest, said Julie Mossler, Groupon's communications director.

 

The course, tailored for people with no exposure or experience with teaching, is specifically structured for the Groupon deal and is open to anybody with an undergraduate degree, she said. National Louis will offer the course only at its Chicago campus, 122 S. Michigan Ave.

 

"We wanted the course to cover the broad and deep landscape of teaching," Zivin said.

 

Regular tuition for the course is $2,232. Groupon will offer it for $950, officials said. The Groupon will go live Tuesday and will be available until Wednesday or until it sells out. Only 25 slots will be available, and the deal will tip at 15, Zivin said. The class will meet for three hours on Monday evenings, from late September to December.

 

Although the course will count toward a graduate degree, it's only worth three of the 36 credits students need to graduate, Zivin said. Prospective students will need to go through the school's regular admissions process to take further courses.

 

"Part of our mission at National Louis, since the university's founding 125 years ago, is to identify people of talent who want to be teachers," she said. "This is an innovative way to deliver on that mission and reach those folks."

(jbl).

 

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