Monday, April 25, 2011
How do people choose their lawyers? According to business development trainer Larry Bodine, there are three keys to answering this question:
1. Clients want experts, not generalists.
2. Clients give work to people they know and like.
3. Clients give work to trusted personal counselors.
Thus developing a reputation as an expert and developing relationships are vital tasks for lawyers. The full story is at Attorney at Work.