Monday, March 14, 2011

Social media and blogging isn't just for the little guys; BigLaw jumps in too

Apropos to the posts, below and here, about the benefits of social networking to small firms and solos comes this story ("Social Media Guru Becomes a Real Job at BigLaw") from the Legal Blog Watch that mega-firm Latham & Watkins is seeking to hire a "social media" specialist to manage its online presence. Here's a portion of the job ad:

The Social Media Specialist helps develop and implement the firm’s social media strategy. The Social Media Specialist’s responsibilities include formulating a comprehensive social media approach that is integrated with the firm’s public relations and marketing endeavors, as well as supporting the development of the firm’s social media policies and governance. The Social Media Specialist coordinates the firm’s presence within social media and stays abreast of best practices and trends in the digital communications and social media arena, while accomplishing these and other critical functions.

Query how many other BigLaw firms are going to make a major commitment to social media. I believe surveys exist about social media use among large firms generally and if I can find that information, I'll post it here.

In the meantime, if you know someone who might be a good fit for this job, please pass it along. You can read the rest of the job posting here.

Update 3/16/11 - here's our post about the social media practices of BigLaw.


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