Wednesday, February 9, 2011
That’s the question that Adam Freedman’s old law firm would ask. The musical metaphor calls for a brief that is persuasive and elegant. How to accomplish the task? (1) Boil your argument down to a single theme that tells a compelling story. (2) Use the plainest language possible. (3) Concede the obvious weaknesses in your argument. (4) Delete anything that does not advance your theme. Here is the link to the full article in the Wall Street Journal.