Tuesday, January 11, 2011
Researchers found that college students valued boosts to their self-esteem more than any other pleasant activity they were asked about, including sex, favorite foods, drinking alcohol, seeing a best friend or receiving a paycheck.
'It is somewhat surprising how this desire to feel worthy and valuable trumps almost any other pleasant activity you can imagine,' said Brad Bushman, lead author of the research and professor of communication and psychology at The Ohio State University.
. . . .
In two separate studies, the researchers asked college students how much they wanted and liked various pleasant activities, such as their favorite food or seeing a best friend. They were asked to rate how much they wanted and liked each activity on a scale of 1 (not at all) to 5 (extremely).
One of the items they were asked about was self-esteem building experiences, such as receiving a good grade or receiving a compliment.
'We found that self-esteem trumped all other rewards in the minds of these college students,' Bushman said.
You can read the rest here.
Hat tip to Inside Higher Ed.