Thursday, November 11, 2010
According to the Chronicle of Higher Ed:
In a new paper with the intriguing title “Peacocks, Porsches, and Thorstein Veblen,” researchers asked women to rate whether they would be more interested in a short-term relationship with a man who had recently bought a Porsche Boxster or a man with all the same characteristics (same salary, same job, same hobbies) but who had recently purchased a Honda Civic.
Women went with the Porsche guy. But when asked about long-term relationships, they showed no preference for the Porsche guy over the Honda guy (just to be clear: they didn’t prefer the Honda guy as a long-term mate. Car choice appeared to make no difference).